Expert Observability
By Speco.ai
See how professionals like architects, designers and engineers evaluate your products inside real specification workflows.
The Consideration Phase Is Invisible
With the Speco Brand & Product Observability platform, your top of the funnel discovery across AI search Engine will become clear to your marketing and sales team. But, with the Speco Expert Observability platform your sales rep can understand in with stage of the early discovery every product might lack or lose.
Speco AI assistant helps thousands of architects, designers and engineers search for materials and products. We can help brands to understand how their products in the specifications process and in the early DD stage perform.
Intelligence From Inside the Workflow
Speco operates within real professional workflows, where professionals research, compare, and test materials for active commercial or residential projects.
This position provides unique intelligence:
Product-level behavioral signals during active project work
Early indicators of interest, hesitation, and rejection
Insight into how designers interact with your catalog
Data your competitors cannot access
This is intent data generated at the moment decisions are made, not after.
What Expert Observability Reveals
Meaningful vs. Passive Interest
Which products enter serious consideration instead of superficial browsing.
Catalog Engagement During Live Projects
How professionals navigate, compare, and drill down into your materials.
Where Intent Surfaces Early
Signals that appear long before outreach or rep contact.
Competitor Specification Wins
Which competitor SKUs consistently win in your category and why
Overview
Three Levels of Clarity
Brand Observability
shows your market position.
Product Observability
shows catalog discoverability.
Expert Observability
shows specification behavior.
Together, they deliver complete intelligence across the entire specification journey.
Exclusive to Speco
This intelligence exists because professionals use Speco
to specify materials for real projects.
The behavioral data generated during this process
creates insight unavailable elsewhere.
Your advantage. Their limitation.